Supporting Canadian Businesses Through Strategic Storytelling and Smart Marketing
At Jester, we believe in telling stories that strengthen Canadian businesses from coast to coast to coast. As new U.S. tariffs challenge international trade and the Canadian government works to eliminate internal trade barriers, there has never been a more critical time to invest in local marketing, Canadian audiences, and interprovincial growth.
Whether you’re a national brand, regional business, or local producer, we’ll help you refocus your marketing to reach Canadian customers, grow across provinces, and turn challenges into opportunities.
How We Help
Turn Tariffs into a Marketing Advantage
U.S. tariffs have made cross-border trade more expensive—but they’ve also made “Made in Canada” more valuable. We help you:
- Shift messaging to spotlight Canadian sourcing, sustainability, and value
- Position your products and services as premium, homegrown alternatives
- Build loyalty among consumers who want to support Canadian businesses
Unlock Growth Through Interprovincial Trade
As cross-provincial trade barriers are dismantled, businesses have a unique opportunity to expand their presence across Canada. We help you:
- Create regionally tailored marketing campaigns
- Build visibility and trust in new provinces
- Navigate provincial nuances in language, regulation, and consumer preference
Our Service Packages
The Canadian Pivot Package
Perfect for businesses impacted by U.S. tariffs
Includes:
- Brand messaging refresh to emphasize Canadian identity
- Cross-platform ad creative focused on Canadian sourcing and values
- Social media campaign: “Why Buy Canadian”
- Website updates to reflect Canadian-first positioning
- Video or blog content series: your Canadian supply chain story
Timeline: 4–6 weeks | Ideal for consumer goods, food & beverage, retail
The Cross-Canada Expansion Toolkit
For businesses looking to grow across provinces
Includes:
- Regional market analysis (demographics, competitors, opportunities)
- SEO and location-based ad campaign setup for key provinces
- Landing pages or microsites tailored to regional audiences
- Local media outreach and influencer engagement
- French-language asset development (where applicable)
Timeline: 6–8 weeks | Ideal for service providers, e-commerce, B2B
The Trade Resilience Retainer
Ongoing support for navigating a shifting trade landscape
Includes:
- Monthly strategy sessions and campaign adjustments
- Proactive messaging updates based on policy changes
- Quarterly content calendars focused on Canadian themes
- Priority access to our video and content production team
- Crisis response support if tariffs shift again
Ongoing- Ideal for manufacturers, exporters, large brands
Why Jester?
We’re proudly Canadian, with 22 years of experience helping clients adapt, evolve, and thrive in changing times. From our base in Ottawa, we serve clients across the country with:
- Strategic marketing and communications
- Award-winning video production and storytelling
- Creative that connects with Canadian audiences
Let’s turn challenge into opportunity, together, in Canada.
Ready to future-proof your brand?
Let’s chat. Reach out to us at info@jestercreative.com or book a free consultation.