The Importance of Digital Marketing in 2021

By now, you’re likely tired of hearing some variation of, in these trying times…at the top of every article or post you’ve read over the course of the past year and a half—and we agree with you, so we aren’t going to say it. But what we will ask is, have you done everything necessary to pivot in accordance with our situation so that you can continue to be successful—and resilient—if something like this were to happen again?

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With so many businesses unable to operate as usual throughout this pandemic, they’ve had to search for ways to remain relevant and profitable. Of course, with the entirety of the internet only a click away, that’s where a lot of people have turned; whether it be setting up an online store, building a website or updating an old one, marketing, setting up social media profiles; the list goes on. There are so many things involved in creating and maintaining an online presence, atop the stress that many of us are all too familiar with these days. It can be a lot to take on, but it doesn’t have to be stressful! Let’s walk through some of the different aspects of digital marketing, examine their purpose, and discuss why it’s important to have a reliable strategy in place.

Digital and social as a whole

Digital and social strategy is among the most important in today’s marketing landscape. Without an all-encompassing digital and social strategy, your websites, content, and business overall, would go unseen online—either buried by competitors or simply lost somewhere in the digital abyss. A strong strategy includes components like conducting environmental scans, monitoring stakeholder communications and social conversation, digital advertising, public relations campaigns, and SEO, as well as the production and distribution of content on various channels.

Website and website design

A website is your business’s home base on the internet. It’s where your customers will come to look for information, purchase products or services, and engage with your brand. That said, it should be welcoming, organized, and easy to use. Whether you’re building your first website or you’re a seasoned pro, you should always be looking for ways to improve your site’s user experience (UX), especially now since Google has announced an algorithm update rolling out later this year that will affect how your site is assessed and distributed to the public. Generally, the more user-friendly and accessible your website is—both on desktop and mobile—the more likely Google is to turn it up in user search results before competing sites.

Content marketing and SEO

Content marking is the production and distribution of online content like blogs, videos, and social media posts with the intention to persuade potential customers or otherwise advertise your business’s products or services to a target audience. With people spending as much time online as they do these days and absorbing record amounts of content, content marketing has become one of the most popular and important digital marketing outlets, which goes without saying that you should have a strong strategy in place to take advantage of it. That said, with content marketing being as popular as it is today, it can be tough to get your content seen. That’s where SEO comes in. SEO is arguably more important today than it has ever been. Make sure you read up on best practices or reach out to us for expert SEO assistance.

Analysis

Do you already have a strategy in place but it isn’t giving you the results you had hoped for, or are you looking to implement a strategy from scratch? We can analyze your current setup and provide you with a detailed run-down on how to improve it. After we do some research and analysis, we use it to our (and your) advantage to provide strategic communications counsel and create an integrated, robust communications plan to maximize audience engagement for your brand—it’s that simple! You contact us and we do the rest.

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