Five Digital Marketing Challenges that are Prevalent in 2021

illustration of man leaping over challenge barriers

Tips and trends seem to attract more limelight these days across the internet. We wanted to take a moment to look at some of the most prevalent challenges in the digital marketing space to see what we can learn from them and develop strategies to overcome them. Here are a handful that we came up with:

1. The COVID-19 pandemic

We’re all tired of hearing about it at this point, but if we’re talking about relevant digital marketing challenges that businesses are facing right now, it’s impossible to ignore COVID-19.

A major shift in behaviour and a recession have definitely closed the door on a lot of marketing strategies — but it has also opened some doors to new strategies and opportunities to develop new tactics for our changed way of living. The implications that the pandemic has caused are definitely here to stay for the foreseeable future, so it’s best to adapt now if you haven’t already.

2. Finding good marketing talent

Finding qualified talent to bring aboard your organization is by no means a new challenge for businesses. But with so many new and evolving strategies being tested every year, it can be hard to find people who can take advantage of them and help you grow.

Perhaps it’s time that your business took advantage of digital marketing agencies. Surprisingly, only 1 in 10 businesses rely on in-house marketing teams — the rest are either currently or plan to outsource their marketing efforts. Agencies have all the tools and expertise that businesses need to succeed, so it’s no surprise that more and more businesses are turning to them for help.

3. Omnichannel marketing

The digital landscape is more vast now than it’s ever been and it continues to grow rapidly. With so many new apps, social platforms, and devices, it can be difficult to stay on top of things and deploy truly effective marketing tactics across absolutely everything. But the good news is, you don’t necessarily have to be everywhere! Do some research and find out some of the most common and popular places that your customers hangout online, and cater to those platforms. There’s no sense in funneling time and resources into a marketing strategy for a platform that isn’t popular amongst your current or target audience.

4. Ever-changing privacy regulations

One of the most recent and prominent examples of privacy regulations changing in a big way was when Apple rolled out iOS 14 and subsequently iOS 14.5.  These particular software updates would allow users the option to opt out of tracking in apps that monitor their behavior, forbidding those apps from sharing their data with third-parties. Previously having access to that data without the need for expressed consent was how a lot of marketers collected information on potential customers. Now, they’ll have to find other ways to collect that information or develop new marketing strategies altogether.

5. Creating engaging content

Like anything else in this space, content is in constant flux. People’s needs and wants are always changing and as a result, so too is the type of content they seek and consume. Today, things like video and interactive content are reigning supreme. While this is great insight for digital marketers looking to ramp things up, creating these types of content can be challenging. Doing proper research and acquiring the right talent are keys to successful content marketing! Visit our website to find out about all the things we do here at Jester. We might just be the perfect fit for your business!

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