Marketing

letter blocks spell out share your story alongside coffee mug
Digital Storytelling, Marketing, Storytelling

Why storytelling is an important part of digital marketing

Brand storytelling is a ubiquitous strategy that has been used to market products and services since the dawn of business. But with digital forms of communication ever-so-popular, and customers having instant and unabating access to information at all times, it has become more important than ever. What is brand storytelling? […]

Branding, Marketing

The Three Marketeers

Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According to Yankelovich, a marketing firm, the […]

Marketing

Timing is Everything

The timing of your campaign launch can make or break it. “I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to […]