Marketing

Abstract of mobile device display with SMS talk bubble overlaid.
Marketing

Is SMS Marketing Still A Thing?

SMS, more formally known as Short Message Service — or more normally known as texting. It’s 2021, which means everyone uses a smartphone. In fact, according to Statista more than 80% of the world’s population owns a smartphone. That’s equivalent to approximately 6.4 billion people. What makes this question so […]

Illustration of people and marketing technologies.
Marketing

The Importance of Marketing Diversity

Marketing diversity is an extremely important part of a strong strategy. When you begin to spread your reach to various channels and employ a number of different tactics, your business’s marketing strategy immediately levels up. Diversification in marketing provides security, extended business potential, and helps you find new customers. Diversity […]