Author: Susan Murphy

Branding, Marketing

The Three Marketeers

Ethos, Pathos and Logos – Your tools for a successful campaign Advertising and marketing rely heavily on Aristotle’s three techniques of rhetoric – ethos, pathos and logos. You have experienced one or all of them while watching, reading or listening to an advertisement. According to Yankelovich, a marketing firm, the […]

Company

What’s New at Jester?

We hope you’re having a terrific summer! Jester has been busy as always, building beautiful websites, making excellent videos, rocking digital marketing and holding engaging training workshops for our clients. And speaking of training, we are now offering some exciting new advanced-level digital marketing workshops that you may be interested […]