Author: Rafi Syed

Business

What Are You Waiting For?

Letting your idea simmer in secrecy will spoil the tea. Here’s an idea: don’t shroud your next big idea in secrecy.  A common mistake that most start-ups make is to fiercely guard the big idea from as many people as they can. It is a futile endeavour that throttles your […]

Design

Colour Me Impressed

The importance of choosing your brand colours and their impact on your audience  You’re at a crossroads. On one end you see a gas station, and its roof is red. It reminds you of the empty sign on your car’s dashboard. You need a refill. The other end you see a […]

Branding

I Am You, You Are Me

The importance of empathy in branding and marketing What do all your closest friends have in common? What makes you trust them? Why do you open up to them, let them in on your secrets and troubles? Because they empathize with you. Because you don’t feel that you are being […]

Branding

Who Are You?

Establish relatability with your audience by telling your brand’s story Let us tell you a story… Of how the very prospect of reading a story piqued your interest and made you read beyond the headline. Throughout the history of humanity, stories have helped individuals and groups educate others, propagate ideas […]