In this day and age, your business needs a solid digital marketing plan more than ever, one that keeps up with the changing face of the digital landscape. From Facebook algorithms to Instagram Stories, staying on top of the latest trends and features can be a full-time job. And if you’re busy just trying to run your business, that can be a daunting task.
Enter the digital marketing agency.
Many companies are not in a financial position to hire a full-time employee to do marketing, and that is completely understandable. So, hiring an agency that specializes in all things digital is a logical step for many businesses to take. Why do you need an agency? Here are a few reasons.
Focused Attention on YOUR Business
The marketing role at many companies is often an add-on. Someone may already be doing another job entirely, and marketing sort of gets dumped on them, leaving them scrambling to cobble something together that sort of resembles a marketing plan. Execution of that plan often gets shuffled into lower and lower priorities, and before you know it, the marketing of your business is all but dormant.
Hiring an agency guarantees that you’ll have focused attention on your marketing goals and that the plan will be well executed. After all, marketing is all the agency does.
Agencies are incredibly efficient at what they do. They already have the tools in place to plan and execute marketing strategies, and there is little or no ramp-up time when bringing an agency on board. Other than a bit of time to get up to speed on the subject matter, you’re not paying someone to learn how to do things. Not only that but when you hire an agency you get access to a whole team of resources, instead of just one person. You have everything from graphic designers to copywriters to project managers to video producers at your disposal.
Measurement is one of the most important parts of any digital campaign, and digital marketing agencies are set up to measure. After all, if we don’t measure results and act upon them, how will we know whether our efforts are working? Your digital agency should have robust analytics available to you so that you can gauge your spend and your ROI.
Here at Jester, our team has decades of experience in developing comprehensive marketing strategies and rolling out successful campaigns. Our knowledge of digital runs deep, and whether it’s designing a new website, producing a video, creating social media or developing training, we’re on our game in every way. Hiring an agency means you’ll get our expert advice and experience at all times.
Want to find out more about how hiring a digital marketing agency can work for you? Call us at 613-667-1616 or use the form below to get in touch. We look forward to chatting with you soon!