Finding the Stories in Your Organization

Here at Jester, we believe that telling a good story is the single most effective way to boost your online presence. But it can be a challenge to come up with those stories in your business. Today, we’re providing a little more insight on how you can find the stories inside your organization. Here we go!

Take a Step Back

One of the main reasons it can be difficult to find stories is that you’re just too close to your business to see them. It’s important to try and step back from being so ingrained in your business sometimes – to see your business for what it is, and who it serves. What do you do that’s extra cool, and different from your competition? What is your day to day working life like? Who in your organization is doing something really innovative or fun? Positioning yourself as an outside observer of your business can go a long way to helping you dig out those elusive stories.

Think Like a Customer

What do your customers think of when they think of your business? Is there an interesting angle you can draw upon? Ask your best customers what stories about your business resonate with them, and then develop your stories around these observations. Put yourself in your customers’ shoes for a while and see what comes up.

Put Structure in your Stories

Stories always have a beginning, middle and end. Or, as Ira Glass says, anecdotes (this happened, this happened, then this happened) followed by a moment of reflection (the reason you’re telling the story. Simply posting a photo of your project team isn’t good enough. Tell the audience why your team is special by providing a small anecdote and then give them that satisfying moment of reflection. Something like, “Here’s our team after working through the night on a project (anecdote), they are consuming a lot of coffee in celebration of a big success (moment of reflection).

Thinking about how to position things as stories will go a long way to help you find the stories within your business. Looking for help in this area? Our team of expert storytellers has nearly 3 decades of experience. Contact us today to find out how we can help you dig out the stories you want to tell.

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