shutterstock_104910911Solid social media strategies are a combination of goals, tactics, and measurements. The measurement piece can be tricky – analytics tools offer a LOT of information and it’s not always easy to decipher. Measuring social media is about much more than just looking at the numbers though. Knowing how those numbers relate to your business goals and understanding your Return on Investment (ROI) is key to effectively demonstrating success (or failure) in your social media strategy.

Our Social Media Measurement course is designed for people who want to gain a competitive edge with their social media activities, and take their social strategies to the next level.

Here’s what you’ll learn in this two day intensive course:

Social Media Measurement – 2 days


Change management

Metrics in context

Measurement tools

Actionable insights

Measuring impact

Building a measurement strategy


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