These days, smart business owners know the importance of social media in marketing their business. However, it can be difficult to know where to begin. Should you create a blog? A Facebook page? Get involved with Twitter? And how do you make the most of these tools, while still managing to work on your business?

This two day course is designed specifically for small-to-medium sized business owners and their teams. You’ll learn the value of social media in marketing your business, and develop a strategy that is based on your business objectives. You’ll become more familiar with the tools, not only how to use them but how to use them to communicate well. Additionally, we’ll look at some ways you can manage your social media marketing efforts efficiently, through collaborative and time saving tools and techniques.

Here’s what you’ll learn in this two day intensive course:

Social Media for Business – 2 days

Introduction

Technology roundup

Establishing or refining your business goals

First steps

Doing a content audit and analyzing your competition

Areas for improvement

Creating a Plan

Measuring success

Business/life balance in the social media era

Online collaboration and productivity for businesses

Planning for the future

 

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