This one day course takes a detailed look at the Treasury Board guidelines around social media and provides practical advice on how government employees can more effectively use social media within the GoC as well as for their own personal use. This course is also useful for consultants and contractors who work with communications organizations within the Government of Canada.

Here’s what you’ll learn in this one day intensive course:

Social Media for the Government of Canada – 1 day

• Why do we need these guidelines?
• Purpose of the TBS guidelines
• The difference between guidance and departmental policies and obligations

Risks and challenges of Social Media in Government
• Reconciling departmental obligations
• Overview of potential risks

Governance and oversight
• Defining accountability
• When to involve other departments (e.g. Federal Identity Program, Official Languages)
• Key considerations for departmental strategies
• Standard on social media account management
• Guideline on official use of social media

Planning and design
• Aligning your social media plan with your departmental communications plan
• Developing a social media Plan
• Policy compliance and your social media Plan
• The importance of legal review

Rules of engagement
• Moderation criteria
• Response time expectations
• Intellectual property
• Consequences for violation

Evaluation and measurement
• What, when and how to measure

Establishing guidance for personnel
• Guidelines for professional networking use, and personal use
• Choosing a social media platform
• Risk Management
• Privacy and legal considerations

Sources of further information
• Where to find support and information

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