shutterstock_109882511Social media is everywhere these days. Blogging, Twitter, Facebook, YouTube, Pinterest, Instagram…it seems you can’t go anywhere without seeing the impact social media is having on our society.

But social media is about so much more than just the tools. Not only do you need to know the ins and outs of how they work, but it’s vitally important to understand how to communicate effectively with them. Successful businesses and organizations know this, and are able to develop comprehensive social media strategies that can give them a real competitive advantage.

If you’re looking to brush up on your social media skills, or just find out more about how social media can work for you and your business or organization, then our Intro to Social Media course is perfect for you.

Here’s what you’ll learn in this two day intensive course:

Intro to Social Media – 2 days

What is social media and why should I care?

Overview of common social media tools and technologies

Impact of social media on communications and marketing practices

The first step: Listening

Establishing your social media goals

Developing social media strategies

Measuring ROI

Risk Management

 

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