shutterstock_57323320Social media and digital marketing is about a lot more than tweeting and Facebooking. If you’re going to be successful, you need to develop a comprehensive content marketing strategy. But what types of content options are available? What if you’re not a video expert, or haven’t ever recorded a podcast before? What photo sharing sites are best? Do e-Books and webinars have a place in the marketing of your organization?

This 3 day course will help you get your feet on the ground when it comes to developing compelling online content. From blogging to podcasting, video to webinars, and e-Books to photo sharing, you’ll get familiar with various types of content, and learn some best practices for making quality content. Not only that, but you’ll learn to develop a strategic approach to creating online content, so you can create the write content, on the right channel, to communicate to the right audience.

Here’s what you’ll learn in this three day intensive course:

Developing Compelling Online Content – 3 days

Introduction

Types of online content

Blogging

Podcasting

Online video

Interactive webinars

e-books

Photo sharing

Building a content strategy

Managing feedback and comments

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