JAY-Z DECODED: AMAZING VIRAL MARKETING | Jester Creative Inc.

JAY-Z DECODED: AMAZING VIRAL MARKETING

by Susan Murphy

The new campaign for “Decoded”, the memoir by the hip-hop/entrepreneurJay-Z, promises to be an unseen in the world of advertising. For the launch of his autobiography, Jay-Z partnered with Bing and (one of ) the best creative agency on the market Droga5.

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