by Susan Murphy
Video production is becoming increasingly accessible to the average person. These days, you can shoot high definition video on an iPhone, use free tools like Windows MovieMaker or iMovie to edit, and post to YouTube at the click of a button. Technology is enabling anyone to become a video maven.
However, if you are going to venture into video for your business, I recommend bringing a professional video producer into your project on some level. This doesn’t mean you have to hire them to do everything, especially if you don’t have the budget. But hiring a pro for some aspects of your production can be a cost effective way to ensure a slick video project.
Recently, Jester Creative worked with Tradex to produce two videos to educate people on the importance of Registered Education Savings Plans (RESPs). Our client, Brien, already had a couple of great concepts for the video, and he is a photographer with a slew of high end camera gear, so chose to shoot the video himself. He brought us on to consult with him in the pre-production phase, to provide him with some tips on scripting, and on the best videography, lighting and audio techniques. He took our advice, and combined with his own existing photography and writing skills, was able to script and shoot some great footage.
Brien then brought us in again to help with the editing process. Rather than piece it together in iMovie himself, he wanted to add that polish that a professional editor can bring to a project. We took his already great footage and finessed it with music, graphics and imagery, to bring the whole story together.
The result were these two videos, which show clearly that by making video production a collaborative effort, great results can be achieved. So, look around and see what you may be able to achieve yourself, then know when to bring in the pros to add that extra bit of polish.
They Grow Up So Fast
RESP’s Through Tradex