by Stef Armstrong
There are two main tasks in creating content for a video. One is tailoring your content to reach a target demographic, and the other is determining whether that content is successful. Sort of like a “before and after” of content creation.
So, you’ve determined your target audience, you’ve produced a video for your clients, and you’ve put it on the internet for all to see. Now what? How do you know if you’ve effectively reached the audience that you intended? YouTube can help!
Google collects demographic data that helps it to suggest videos and websites that you may be interested in. You can use this data to help you determine the effectiveness of your video content. When you sign into your YouTube Channel, select your video and click on “View Stats”. You can see how many people watched your video, where in the world they are located, demographic information about the viewers, and even how much of the video they watched. These stats can help you decide if your content was successful.
For example, if you have a one minute video, but find that a large percentage of people stopped watching after 40 seconds, you know that the content in that section did not appeal to them. This information is available in the Audience Retention section.
It is always beneficial to research your target audience, create persona profiles, and tailor your content to reach them specifically, before you make your video. However, using YouTube stats can be a valuable tool in figuring out whether or not you were successful in reaching that audience.
Want to know more? Check out our Developing Compelling Online Content course, in class in Ottawa, Toronto or Montreal, or online from anywhere.