Promoting Your Online Video

by Fawwaz Yusuf

shutterstock_152382578The following is a guest post from Fawwaz Yusuf, a student in the Interactive Multimedia Developer program at Algonquin College. 

So you’ve finally made your video and you can’t be happier with how it turned out. However, no one wants to make the greatest video no one saw, so now you have to promote the video to ensure it gets to as many eyes as possible. The beauty of a well-made video of course, is that all you have to do is convince people to watch it; they will do the rest of the work for you. A perfect example of this is “The Epic Split featuring Van Damme” video, which is currently sitting at over 70 million views on YouTube, mostly a result of “shares” and “retweets”.

So how does one get their video to so many eyes? Well this is where other social media sites come into play, because as amazing as YouTube is for providing a platform to display your video, it doesn’t allow users to share videos with their friends as easily as other social media sites. Facebook does, and that is where we will begin. Once you post the video on your page, your page followers will be informed of it in their feeds, even if only one of your followers shares the video, he is posting it in his friends’ timelines which is free, effortless marketing for you.

While Twitter works in a similar fashion, there is also the element of hashtags. You should make an effort to provide your followers with a hashtag to use while discussing your video, this way anyone who looks up this hashtag is sent back to your video, providing you with even more views.

But overall, the key aspect to getting a lot of views on your video is repetition. Sometimes, your updates might get buried in a timeline between constantly changing relationship statuses and videos about cats, so the only way to increase the odds of your followers catching a glimpse of your video is to repost it on a consistent basis. You must strike that careful balance between being persistent and being annoying though. Consider reposting your video every other day, to give your followers room to breathe.

I hope this concludes my guide on why to create a web video, how to create one, and how to promote it. I sincerely hope you’ve had as much fun reading these as I did writing them.

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