by Susan Murphy
Facebook has more than 1 billion users and is continuing to grow. 86% of marketers say that social media is important to their businesses. 89% of all marketers indicate that their social media efforts have generated more exposure for their businesses.
Social media can no longer be ignored if you’re looking to promote your business to the world. However, a lot of us are still unsure where to start, so I thought I’d provide you with a few simple resolutions you can make today to set you on a path to getting your social media efforts on track.
Make 2014 the year you know WHY.
Definining why you want to use social media in the first place is essential to success. What purpose do you want social media to serve? Is it to generate more business leads? Get more sales? If you’re a non profit organization, are you trying to increase membership or donations? Figure out why you want to use social media before you do anything else.
Resolve to try one new tool every month this year.
There are myriad social media tools and apps out there, and it can be hard to try and figure them all out. The best way to learn anything new, especially in the online world, is to just try it. Many social media tools are free or have free trial versions, so the barrier to entry is very low. At the beginning of each month this year, sign up for a new tool or app and give it a try. Give yourself a whole month with the tool so you can figure out if it’s something that fits into your workflow. Need a place to start? Check out HootSuite. It’s a social media dashboard that will change your life. Next month, try Google Docs. Also life altering.
Let’s get interactive.
Social media is not a one way street. If you consider yourself a “lurker” on social media channels, 2014 is the year to change that. The people that get the most value out of social media are the ones who interact with others. Think of social media like a cocktail party or networking event. Find interesting people who share common interests, and introduce yourself. Strike up a conversation. Ask questions. Be genuinely interested in other people and they will be genuinely interested in you too. It’s about the conversation, and making connections. Go for it! And if you don’t know who else to talk to, talk to me. You can find me on Twitter and Facebook. I promise I will talk back!
The secret to being successful with new year’s resolutions is to come up with specific actions you can do. Try some of the things I’ve mentioned above and you’ll soon be on your way to figuring out the social media world.
Still need some further help navigating the waters? Check out some of our social media courses and online seminars. You can take them in class in Ottawa, Toronto or Montreal, or online from anywhere. Hope to see you!