by Susan Murphy
Oh, how times have changed. It seems it was just a few short years ago that we focused our marketing efforts around print materials, and maybe the odd TV or radio commercial. Now we’ve got to contend with myriad online channels too; Facebook, Twitter, YouTube, Instagram, Pinterest…oh my! It can be a little overwhelming, to say the least. After all, we only have so many hours in a day. So is it worth it to focus on digital channels, even when you still only have a finite number of hours in your work week?
The short answer is, yes. Because these days, it’s not a matter of IF you do digital marketing. It’s HOW WELL you do it. So how do we manage to fit it all in? Well some of these ideas may help.
Pick a Tool, Any Tool
The good news about digital is that there are many, many tools to choose from. The better news is, you don’t have to use all of them! By understanding what you want to achieve with your digital strategy, you can narrow down which tools you want to use. You can also go where you’re comfortable. So if you’re hesitant about jumping into Instagram but are already familiar with Facebook, then maybe try Facebook first. Remember, you don’t have to use a tool just because its there. Use the tools that reflect your audience, and use the tools that you’re comfortable with.
Have a Plan
I’ve said it before, and I’ll say it again. Digital marketing strategies that don’t have a solid plan are doomed to fail. So figure out your business goals first, then decide how you’re going to use digital tools to execute that plan. You’ll save time and ultimately money if you know where you want to go before you try getting there. (Need help with your digital marketing plan? Click here. )
If you’re managing multiple Twitter accounts, and you’re using the Twitter web interface, logging in and out of accounts every time you need to post, you’re not doing it the most efficient way. Setting yourself up with a social media dashboard like HootSuite will save you tonnes of time, because you can do things like manage multiple social media accounts at once, schedule posts, get metrics and much more. Another great efficiency is to write blog posts in bulk – schedule a time when you can sit down and crank out 2 or 3 posts, then schedule those, too.
I’m not going to lie – digital marketing takes time, and plenty of it. But there are ways to ease the load, and use your time more efficiently, while still getting results. Good luck!