by Stacey Diffin-Lafleur
Every year, 84% of Canadians that are 15 and older donate to charities and non-profits. And the average individual donation is $446. (Imagine Canada)
I want to give, it’s in my DNA. But, who do I give to? How can I find you?
- Do you have stories to tell me about the impact of my donations?
- Can you show me the people that I am helping?
I am pretty sure you have results to share about the work you are doing with my gift; but how can I find you?
Think about it, I have more choices about where I can give than ever before, I can give pretty well anywhere I please and I can do it instantly. If I know about you it helps. If you are helping children grow up safely and with all the tools they need for life, I am in. If you are helping the older generations to remain independent in their homes, I am in. If you are part of our generous community that is helping to end homelessness, or helping young mothers, I am in.
But you have to show and tell.
Tell me about your good work, and tell me in lots of different ways and places. If you are only sharing your story with folks who have already donated by sending them a newsletter, how are you building your donor base? If I get an annual report from you, that’s nice, but what are you telling me?
I want to see you where I am, and I’m online, I read newspapers, I go to events, I watch YouTube, and like a lot of mothers out there, I am on Pinterest for a about 20 minutes every day. Are you there? I also use social networks to … well … network. I use LinkedIn to keep current with what is going on in the job market, and to see what my colleagues are up to, what businesses they are involved in. You’re a business and you should be there.
Facebook is a great place to share your stories, keep them compelling, visual and link them back to your website so I can donate if I want to. Twitter is the same, share, share share.
And don’t talk to me only once a year, that’s not how you treat your friends, is it? I want to see progress and the impact we are making together. Show me. Invite me to your events; get to know me as I am getting to know you. Make sure I register, and ask me if I want to learn more, chances are I’ll say yes.
Want to learn how to build your donor base, get your voice heard and share your stories effectively? You just have to get in touch.